- How to sell Ovals & Rounds
How to sell Ovals & Rounds
Fact: Oval & Round Displays Generate Sales
We sometimes hear framers say, “I love your company, but I just don’t get much call for ovals.” We are often surprised when we hear this because usually there is another competing store nearby that is doing lots of oval and round frames. Two framers, same area, same target audience, and yet one is doing a steady business in ovals and the other isn’t. How is that possible?
I’ve learned over the years that the shops that sell oval and round picture frames promote them with Simple Displays or Sample Arc Sets in their showroom. In fact, framers that display Oval Frames, Round Frames and Sample Arc Sets sell on average FIVE TIMES the number of ovals and rounds as those that do not have displays.
So, here are some tips for generating more sales with ovals and round frames:
Tip #1 - Add a Sample Arc Set in a visible display. Framers that display our Sample Arc Sets sell Five Times the number of oval and round frames as those who don't promote them. Our sets fit with your standard corner arcs, but the unique shape will generate interest and can be used to design a custom or standard oval or round frame.
Framers who prominently display a Sample Arc Set hear customers say, "Oh you do oval and round frames too." Your customer now has another reason to return to your shop…to have their art, image or heirloom custom framed.
Tip #2 - Add a Vintage Frame and Convex glass in a visible display. Framers that display oval convex glass sell on average about 5 times the amount of convex glass.
Framers who display Vintage Frame and Convex Glass often hear customers in their store say something like, "Oh yeah, I've got one of those old pictures. Can you replace that glass or reframe it? I didn't know you did that." Resulting in additional sales.
Tip #3 - Add an Oval or Round Framed Mirror in a visible display.
Framers who display an Oval or Round Framed Mirror often hear customers say something like, "That's a great idea, I didn't know you did round frames and mirrors." Resulting in a returning customer.
Simply put, if you don't display any ovals or rounds, your customers are not likely to ask for them, and you may be missing out on an additional profit center in your store. Thousands of custom frame shops have found that ovals and round displays give your customers a reason to return to your shop and can generate new sales with very little effort.